Product Design

Our team designs beautiful software products that are intuitive, functional, and a joy to use. The product design process at iConnect starts with taking stock of the business case; defining the problem and understanding the value proposition of the product. We look at all the stakeholders that will interact with the product, the various use cases and classify these into multiple user personas.

Once we have a deep understanding of the product, we begin design ideation by sketching out the visual design of the product, then turning these sketches into lo-fi wireframes.

From here we first build out static mock-ups, solicit client feedback, then create detailed clickable prototypes using tools like InVision and These clickable prototypes help us simulate how end users will actually use the product.

This entire process is performed in collaboration with our front end developers and client team; incorporating feedback and iterating at each stage. This helps mitigate design risk and keeping all parties aligned as we move forward to agile development sprints.